Dark Side of the Noom
The Co-Opting of Wellness Language to Sell Weight Loss
I love a hot take. With this article, I explore another side of the wellness industry that has seldom been discussed. Health and wellness is a priority for many of us, but is there a point when it becomes toxic? Through a case study of the weight loss service, Noom, I look at the manipulation tactics of the wellness industry, and potential consequences of its false promises. To read the full article, click the link below.