About the Project

Publishing house Penguin wants to know how to make books and reading an unmissable part of pop culture. My team’s answer was Flipper, a literary platform with ebook and social media interfaces to allow readers to participate in larger cultural commentary on what they are reading in real time. Using built-in synesthetic features, adapted Penguin Classics can now offer a multi-dimensional reading experience. As copywriter, I developed the campaign narrative and scripting.